--ArborText's Sterken on XML's importance, December 9, 1997
InfoWorld: Is it viable for a corporate IT organization to have one tool to publish on the Web, to publish to print and to publish say to CD-ROM?
ArborText CEO Jim Sterken: Certainly! That's the whole promise with this technology and that's the single reason why there is so much excitement with customers in general because you're publishing out of a database. With relational databases, you can have the same relational data and then make it available a thousand different ways with a thousand different reports that subset the information in different ways and present it differently. What XML promises is to be able to do the same thing with text--and that isn't done now.